We are pleased to have been featured in Luxury Daily‘s recount of product placement in the Twilight Series’ Breaking Dawn movie – describing how luxury brands took to the big screen.
“Luxury brands such as Manolo Blahnik, Carolina Herrera and BMW all took advantage of the big screen with product placements in the latest “Twilight” saga series, “Breaking Dawn” …brands such as Anichini linens, J Brand jeans, Volvo and a Bombardier private jet were also found in the movie…”
Anichini linens spread the reach of its product placement by sending out an email to its newsletter subscribers alerting them to the Twilight Breaking Dawn placement, since the brand’s sheets were used in the honeymoon suite.”
Luxury Daily goes on to pose the question: “while the Breaking Dawn movie had the fifth biggest opening weekend in U.S. history, the question is whether or not the movie’s core consumers are the same as luxury brand’s target consumers?”
To see the full article click here.